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30% of Firms See Sustainability, Green Products as Central Part of Operations

Twice as many companies see sustainability as centrally oriented to their business operations, including the sale of “green” products or services, as compared to 2006, when just 15 percent indicated so. Now, 30 percent of firms indicate so.

In the update to a similar 2006 survey, McGraw-Hill Construction and Siemens Building Technologies found that 75 percent of firms view sustainability as consistent with their profit missions, according to the 2009 Greening of Corporate America Report.

Survey respondents said they expect that green practices tied to core business strategies will reduce energy costs (75 percent), retain and attract customers (70 percent), and provide market differentiation by contributing to the firm’s financial performance (61 percent).

Following are some tables and figures from the survey, which was conducted among 203 firms earlier this year.

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