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Tide Encourages Energy Savings Through Cold Washing

In a new TV ad spot, Tide is urging consumers to save energy and “get out of the old and into the cold.” The ad promotes Tide’s Coldwater line of laundry detergent.

In the ad, Tide suggests that consumers can save up to $10 on their energy bill with every 100-ounce bottle of the detergent, by switching from the warm/cold setting to cold/cold for all loads “in a vertical axis washing machine with an electric water heater set at 140 degrees.”

In 2007, Procter & Gamble, maker of Tide and other detergents, switched to double-strength formulas of laundry detergent to reduce packaging and carbon footprint from distribution.

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One thought on “Tide Encourages Energy Savings Through Cold Washing

  1. This is a great change! There are so many simple changes we could all be making that would create a huge difference. It makes my head spin to think about how much energy we are wasting on heating water! Another alternative is geothermal heat pump systems – they can be installed to also supply the house with hot water!

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