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‘Natural,’ ‘Recyclable,’ ‘Renewable’ Terms Resonate Most with Consumers

grail green associationsAbout 84 percent of consumers think of “green” products as those that are made of recyclable or reusable material, or include such packaging, according to new research from Grail Research.

About 78 percent associate “green” products as being energy efficient or using renewable energy, according to “The Green Revolution” report (PDF).

Another top association for consumers was that green products are made with natural or organic ingredients. About 71 percent of consumers made that association.

When it comes to water, however, only 30 percent of consumers considered reducing water use to be a green practice, according to the report.

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