P&G Ups 2012 Green Product Sales Target To $50 Billion

The Procter & Gamble Company (P&G) has significantly increased its 2012 sustainability goals.

New targets include the development of at least $50 billion in cumulative sales of “sustainable innovation products” (SIP), up from the original target of $20 billion in SIP sales, which are products with a significantly reduced (>10 percent) environmental footprint versus previous or alternative products.

The company also plans to deliver a 20 percent reduction (per unit of production) in carbon dioxide emissions, energy consumption, water usage and disposed waste from P&G plants, for a total reduction over the decade of at least 50 percent. P&G’s original target was set at a 10 percent reduction.

P&G established five sustainability strategies in 2007 with measurable goals in key areas.  The company released its tenth annual sustainability report in November 2008 that stated the company was on track to meet or exceed its five-year goals.

P&G was ranked one of the most sustainable companies in 2009 at the World Economic Forum in Davos.