Coca-Cola has begun the long-awaited global rollout of its PlantBottle and by the end of 2010 it expects to have sold more than 2 billion units.
The multi-brand bottler began testing the plant-based PET bottle earlier this year on the U.S. West Coast, under the Dasani water brand. The bottle is made from a blend of petroleum-based materials and as much as 30 percent plant-based materials in the U.S.
Now, Coca-Cola is available in the PlantBottle throughout Denmark, and a variety of brands will be packaged in the bottle in western Canada in December, in anticipation of the 2010 Winter Olympic Games in Vancouver, B.C., according to a press release.
The rollout appears to be running ahead of schedule, since Coca-Cola in May said it would introduce the bottle on its vitamin water next year, with no mention of the Coke brands.
The company plans to continue its rollout in Brazil, Japan, Mexico and China.
The PlantBottle is made from a process that turns sugar cane and molasses, a by-product of sugar production, into a component for PET plastic.
In the future, the company wants to switch away from food-based cellulose sources to non-edibles like wood chips and wheat stalks.
The Denmark bottles contain only 15 percent plant-based materials, but also up to 50 percent recycled plastic.