The iconic Golden Arches aren’t going anywhere, but McDonald’s restaurants in Germany are switching the background in signs from red to green.
The move coincides with McDonald’s trying to improve its image and clarify the company’s “responsibility and relationship with natural resources,” said Holger Beeck, deputy chief of McDonald’s in Germany, in an article in Der Spiegel.
All 40 new restaurants opening in Germany next year will adhere to the new color scheme, and by the end of the year more than 100 locations will sport the new look, which includes a stone and natural wood facade.
Nearly 2.6 million people eat at McDonald’s in Germany every day.
What starts in Germany may be exported to other nations, too.
“This is not only a German initiative but a Europewide initiative,” Martin Nowicki, McDonald’s Germany spokesman, told The Associated Press.
Earlier this year, McDonald’s unveiled 10 prototype “green” restaurant locations.