We Can Lead, a network of 150 U.S. companies and business leaders, have put in motion a $1 million television advertising campaign in support of comprehensive energy and climate legislation.
We Can Lead’s ads are funded by the Clean Economy Network Inc. and Ceres‘ Business for Innovative Climate and Energy Policy (BICEP). BICEP member companies include Nike, Starbucks, Sun MicroSystems, Levi Strauss, eBay, Jones Lang LaSalle and others.
The first ad features David Vieau, President and CEO of A123 Systems, which is building an advanced lithium ion batteries and battery systems manufacturing plant in Michigan.
In the ad, Vieau says, “With so many Americans out of work, we can’t afford the same old energy bill. … Tell the Senate to pass a strong energy and climate bill — because this isn’t about politics, it’s about people.”
We Can Lead plans additional ads, although it did not specify which business leaders would be featured in future spots.
In addition to TV markets including Washington, D.C., the ad also is in rotation on YouTube.