If you've no account register here first time
User Name :
User Email :
Password :

Login Now

Web Leading Channel for Cause Marketing

cause marketingConsumers who have supported cause marketing efforts are most likely to respond to communications via e-mail, Web sites and social media networks, according to a study from Cone Research.

While many are willing to voice their support for causes, just 18 percent report having backed up their support with a donation, according to the 2009 Cone Consumer New Media Study (registration required).

About 39 percent said they feared their money would not actually help the cause, suggesting a disconnect.

About 22 percent have supported causes related to the environment, which falls behind animal welfare (29 percent), health and disease (28 percent) and education (23 percent).

Top 10 Steps for a Successful EMIS Project
Sponsored By: Sphera Solutions

Is Energy-From-Waste Worse Than Coal?
Sponsored By: Covanta Environmental Solutions

The Corporate Sustainability Professional's Guide to Better Data Management
Sponsored By: Urjanet

Approaches to Managing EHS&S Data
Sponsored By: Enablon


Leave a Comment