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72% of UK Consumers: Give Us Carbon Footprint Labels on Food

level of carbon demand[1]New research from the Newcastle Business School at Northumbria University suggests that nearly three-quarters of UK shoppers are in agreement with government plans to go forward with a voluntary carbon footprint label on food items.

The survey of more than 400 supermarket shoppers was conducted across all major UK supermarket chains. It queried people on their demand for carbon footprint labeling (72 percent want it) and knowledge of their own personal carbon footprint (83 percent don’t know).

A government-supported body, the Carbon Trust, is currently working with the food industry, including big brands like Boots and Innocent, to help manufacturers determine and display the carbon footprint of different items.

Quaker Oats and Quaker Simple, part of PepsiCo, was the first cereal brand to carry the Carbon Trust Carbon Reduction Label

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2 thoughts on “72% of UK Consumers: Give Us Carbon Footprint Labels on Food

  1. Interested in how/to what extent that this info will be added to all the others, and in what form that folk can assess/compare/action. When Walkers (I think) had an exercise showing each pack ’emitted’ 75g of Co2, it was interesting but hardly enough to either not buy or venture to another store to look for lower.

    There is a real danger in this becoming more box-ticking and target meeting over informing and lowering GHGs to a proper enviROI standard.

    Over and above needing to have a card reader and 5 minutes in the aisle to assess each product’s mandatory information.

  2. I am happy to see UK consumers are requesting carbon labeling on their food. Sweden has been encouraging companies to inform the public about the CO2 associated with their meals. It is still unclear how much of an affect this has on consumers’ purchases but I am confident that as sustainability moves into the mainstream, carbon labels will be an effective tool we can all use to make informed choices about our food.

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