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Clorox Comes Clean With Chemical Content on Web Site

clorox ingredientsIn a bid to improve transparency about the environmental impact about its products, Clorox has launched a new Web site that details ingredients for more than 230 cleaning, disinfecting and auto care products.

The Web site includes a glossary of terms for each ingredient.

“We’re putting a framework around corporate social sustainability, and the Web site is central to our communications efforts,” said Aileen Zerrudo, director of communications for corporate social responsibility at Clorox.

Zerrudo said Clorox started communicating about ingredients when it launched Green Works in January of 2008.

“We had always discussed internally how we could take that further. Consumers always say they want to know what’s in the products,” she said.

The new Web site, which has been in development for six months, aims to help consumers understand the function of the chemicals, she said, “Consumers are well-informed these days, and this helps them understand what a chemical might do in the product, what role it plays.”

Clorox has a set of ingredient guidelines for suppliers of fragrances, according to a press release.

Clorox requires that fragrances be free from Alkylphenol (APs) or Alkylphenol Ethoxylates (APEs), including, but not limited to, Octylphenol Ethoxylates and Nonylphenol Ethoxylates; Musk Ambrette; Musk Xylol; Polycyclic Musks; Diacetyl and Phthalates (such as DEP, BBP, DBP, DiBP, DPP, or DEHP).

Clorox has put significant R&D and marketing muscle behind its popular Green Works line.

In July, Clorox Green Works edged out other U.S. consumer brands in a consumer rating of top U.S. green brands.

In September, the brand was one of the first to carry the Green Good Housekeeping seal.

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2 thoughts on “Clorox Comes Clean With Chemical Content on Web Site

  1. Wonderful move on Clorox’s part. It’s really about time and they are to be applauded.
    One small point regarding the Good housekeeping seal of approval, (which may be different from the Green Good housekeeping seal?), Some years back when I applied to use the Good Housekeeping seal of Approval on my products, I received forms to complete, that in essence compelled me to purchase $12,000 of advertising in Good Housekeeping magazine as a pre-requisite to being allowed to use their seal in conjunction with my product! So it was not only how good the product or service etc was, but the fact that one had to advertise in their Magazine that determined a company’s ability to claim it had the Good housekeeping Seal of Approval!
    Naturally I refused, (but kept the forms to prove, should one of our competitors choose to use the GH seal, to prove that it was bought – Not earned!) . I do not know if this policy has changed in the meantime, but personally I am very leery of accepting the GH seal of approval as an endorsement of superior quality, when in fact it was, and still may be, something that can be purchased, without scientific attestation to it’s superior performance/quality/Ingredients etc.

  2. But look at their ingredients listings. For example, their regular liquid bleach lists the ingredients, but doesn’t explain to people what the ingredients have been associated to, as far as health concerns. There is lye listed in that product. Check out householdproducts.nlm.nih.gov/ for a better explanation of the health effects of their products!

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