Kodak has released a new green and yellow leaf logo to signify the environmental benefits of its products. The environmental branding logo will be attached to marketing and advertising materials and packaging to indicate environmental improvements or programs unique to Kodak. The company also launched a new sustainability Website to promote its corporate sustainability and environmental initiatives.
Kodak says products that qualify for the environmental logo must deliver environmental attributes that result in unique value propositions and help customers manage their environmental footprint. Recycle and reuse programs as well as initiatives that educate customers and the public about Kodak’s commitment to environmental responsibility can also receive the new branding.
The new leaf logo is now applied to the KODAK Adaptive Picture Exchange, a retail photofinishing system, which uses no water, produces no chemical waste, and consumes 70 to 90 percent less energy than comparable traditional mini-labs.
The KODAK Printer’s EnviroServices Program has also qualified to carry the leaf logo. This program includes recycling and reuse options designed to help customers in the printing industry manage their environmental footprint. The program prevented 20 million pounds of waste from being sent to landfills in 2009, says Kodak.
The logo will also appear in tandem with the tagline “Kodak Cares” in communicating about the company’s corporate sustainability and environmental initiatives.
Kodak says it will only consider applying the new leaf design to products that aren’t covered by respected third-party organizations such as Energy Star.
One of Kodak’s sustainability goals is to qualify all eligible newly commercialized products for Energy Star certification. As examples, Kodak’s ESP All-in-One Printers and Digital Picture Frames are Energy Star qualified as well as many of Kodak’s commercial document imager scanners.
Two of Kodak’s manufacturing facilities — the Manitou site in Rochester, N.Y and GCG Columbus site in Columbus, Ga. — are among the first to meet the Energy Star Challenge for Industry, reducing their energy intensity by 10 percent within 5 years or less.