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Marcal Adds Environmental Facts Panel on Paper Goods Packaging

Marcal Manufacturing claims to be the first U.S. paper goods brand to add an environmental facts panel on its packaging. The manufacturer of 100 percent recycled paper now highlights environmental data critical to its products manufacturing process on every Marcal Small Steps package.

Similar to a nutrition facts-style panel, the environmental panel includes information about recycled paper content (100 percent), how much chlorine bleach was used for whitening (zero percent) and use of chemical-based additives like fragrances and dyes (zero percent).

The new packaging has completed a nationwide rollout to grocery, drug, convenience and other major retail outlets.

The Environmental Facts panel spearheads Marcal’s Right to Know initiative, aimed at helping consumers navigate green product claims and manufacturing practices, and includes a Green Products Consumer Bill of Rights, which was introduced on Earth Day 2010.

It’s also part of a larger Marcal Movement that targets saving millions of trees by buying products with 100 percent recycled paper content.

In February last year, Greenpeace released its Recycled Tissue and Toilet Paper Guide.

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6 thoughts on “Marcal Adds Environmental Facts Panel on Paper Goods Packaging

  1. Marcal is the biggest air and water polluter in the state of New Jersey. They have been fined almost a billion dollars by the EPA, and do much more harm than good. They filed Chapter 11 to avoid paying for the clean up, and also used it as an opportunity to break their union contract. Nice guys, huh? Then when they emerged from bankruptcy, they painted themselves green. For them to claim to be a green, eco-friendly company is a joke, as well as a lie.

  2. All of us at Marcal welcome valid criticism and open discussion on blogs (and everywhere), but we want you to know that “Jenna” leaves comments like the one here anytime he or she sees something written about us…and leaves them anonymously, so there is no way we can get in touch and set the facts straight. The phrases used are always very similar, the kind of pattern that almost shouts, ”spam campaign.” This kind of nameless attack isn’t in the open spirit of blogs, and we think it’s a disservice to readers and to our hard-earned reputation. The simple fact is that we make our products in a manufacturing system designed to minimize our environmental impact.

    We invite the person making these attacks to come pay us a visit; we have nothing to hide! We think our actions speak for themselves; otherwise, why would a group like the NRDC cite our factory in a discussion of companies leading the way environmentally in the New York metro area? (http://switchboard.nrdc.org/blogs/egoldstein/green_apples_and_bad_apples_nr.html).

    Marcal didn’t recently “paint itself green.” We’ve been using recycled paper since 1950, long before green was in. As for the lawsuit, it was settled with no admission of wrong doing, enabling the company to emerge from bankruptcy to protect and grow jobs under a new owner and management team that understands that, if you are going to market yourself as green, you better do things right.

    Are we perfect? Of course not, but we are always striving to be better. We invite anyone with questions about our practices to contact us at ecofacts@marcalpaper.com

  3. You use recycled paper because it is cheaper to do so. You have also polluted the river next to your plant, and the air, since 1950. If you are so green, as you claim, clean the river up. And teach people how to use less paper, not use more. Hypocrites. And liars.

  4. Jenna,

    I’m confused. In a State such as New Jersey in which several large oil refineries and numerable Chemical Plants operate, how can you cite a tiny operation like Marcal as being the largest Polluter in the State ?

    The general tone of your comments combining Union Breaking and Environmental issues makes me think you’ve got an axe to grind. Messages such as yours unfortunately discredit legitimate efforts to bring attention to New Jersey’s Environmental woes.

    The good news is that anyone reading your posts quickly figures out that you’re uninformed.

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