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Seventh Generation Co-Founder Touts “Radical Transparency”

Jeffrey Hollender, co-founder of Seventh Generation, presents his philosophy of radical transparency. After Hollender posted a list critiquing Seventh Generation’s products on the company’s website, he says, customers responded favorably and asked for the same from Seventh Generation’s competitors.

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One thought on “Seventh Generation Co-Founder Touts “Radical Transparency”

  1. Thanks for introducing the idea of radical transparency. An honest approach is welcomed in this current business environment of hidden agendas and irresponsible environmental stewardship

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