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Greenopolis, PepsiCo Recycle 4 Million Beverage Containers

Greenopolis, a producer of interactive recycling kiosks for  high-traffic locations, has captured its four millionth item through its automated recycling system.

Greenopolis, a subsidiary of Waste Management, has partnered with companies like Pepsico to help increase the number of beverage containers recycled. The Dream Machine recycling initiative places computerized receptacle kiosks in numerous locations, allowing consumers to collect and redeem points for every bottle or can recycled in the kiosks.

The four millionth item — a bottle of Lipton Iced Tea – was recycled using a PepsiCo Dream Machine, recently placed at a Reasor’s store, in Tulsa, Okla. Reasor’s has a PepsiCo Dream Machine at each of its 15 locations and two convenience stores.

The Dream Machine recycling initiative is designed around PepsiCo’s goal to increase the U.S. beverage container recycling rate from 34 percent to 50 percent by 2018. The program is currently introducing recycling kiosks and related technologies at public locations across North America.

PepsiCo is also using the program to help America’s veterans through its Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national program offering free training in entrepreneurship and small business management to post-9/11 veterans with disabilities.

The Greenopolis technology platform features product tracking applications that enable people to track the brands they recycle, and online technologies that allow users to share and learn about their recycling behavior through social networks, games and Greenopolis.com.

The interactive “smart” recycling kiosks provide coupons and rewards for recycling on-the-go.

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2 thoughts on “Greenopolis, PepsiCo Recycle 4 Million Beverage Containers

  1. Greenoplis is not worth the trouble. First you have to find a machine, then scan the bar code on each can or bottle that you want to recycle. Then get a coupon, redeem the coupon which usually involves buying something to get a disoucnt on something else you buy.

  2. Greenopolis is a waste of time and nothing but PR for Pepsico. People who are not already recycling are not likely to jump through all the hoops. People who are already recycling will go on recyling as usual, without all the hoops.

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