The Procter & Gamble Company (P&G) plans to convert its entire U.S. and Canadian portfolio of powder laundry detergents to a new compacted formula beginning in February 2011, which is expected to reduce waste and save energy and water.
The new compacted detergents provide the same number of loads in a detergent carton that is smaller. Together, the compacted formulas and smaller cartons allow for increased efficiency including reduced fuel consumption and a reduction in packaging, says P&G.
By compacting its entire carton powder laundry detergent line-up, if consumers follow dosage recommendations, P&G estimates that it could help save up to 4 million GJs of energy each year.
The new compacted powder versions of Tide, Gain, Cheer, Dreft, and Ivory Snow brands will clean the same number of loads using less detergent than non-compacted formulas. These detergents join other products in the P&G Future Friendly portfolio, including Tide ColdWater, PUR and Cascade Action Pacs.
P&G also is making eco-friendly conversions in packaging for beauty products. In August, P&G announced plans to pilot the use of sugarcane-derived plastic on selected packaging for its Pantene Pro-V, COVERGIRL and Max Factor brands, starting in 2011. The sustainable packaging also is 100 percent recyclable in existing municipal recycling facilities.