Panasonic has launched a print and television advertising campaign that highlights the company’s eco-initiatives for energy-saving products and products that can be more easily and completely be recycled.
Panasonic unveiled its “Green Plan 2018” environmental action plan in October, aimed at stepping up its efforts to meet environmental goals in time for the company’s 100th anniversary in 2018.
Panasonic’s “Connecting with the Earth” campaign features five different ads that will appear in the print and online editions of the New York Times, USA Today, Wall Street Journal, and Washington Post and networking Websites such as Linked In, Facebook and Panasonic’s Twitter site.
The five ads target different “green” products for home and business, including:
–Panasonic’s line of VIERA Full HD 3D TVs that feature an Energy Star 4.0 rating.
–Panasonic’s work on the development of solar energy panels, whole-house fuel cells, super-efficient LED light bulbs that use 6.9 watts of energy, and next-generation battery cells to power electric vehicles.
–Panasonic’s Toughbook line of laptop computers that meet or exceed many of the world’s strictest environmental standards, according to the company. Panasonic says all Toughbook computers are manufactured in Clean Factories where at least 98 percent of generated waste is recycled. Toughbook computers are also ISO14001 and RoHS-compliant, Energy Star-qualified, and rated either Gold or Silver on the EPEAT registry.
–Panasonic’s High Definition Visual Communications system enables businesses to conduct meetings in Full HD over the Internet, which eliminates the need to travel to meetings.
–Panasonic’s line of home ventilation fans, which feature a green manufacturing process, were awarded the 2010 Energy Star “Partner of the Year Award.”
In January, a television ad campaign will follow the print and online segment with a series of TV spots on cable news networks including Bloomberg, CNN, CNBC, Fox News Channel, MSNBC, and the Weather Channel as well as DIRECTV programming.
Panasonic was recognized by the EPA as the winner of the 2009 TV Recycling Challenge for developing a nationwide electronics recycling program and was also named to the 2010 Global 100 Index of Most Sustainable Companies. The company also was included in the recent Dow Jones Sustainability Index.