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Ford Uses Recycled Jeans in 2012 Focus

Ford’s 2012 Focus will use cottons from recycled clothing in areas such as carpet backing and sound-absorption materials for interior quietness.

One of the clothing materials used in the next-generation Focus is post-consumer cotton that comes from recycled blue jeans.

The amount of post-consumer cotton from blue jeans used in a vehicle comes out to roughly two pairs of average-sized American jeans, based on pounds of cotton used per yard of denim and the yards of denim used to make a pair of jeans.

Over the past several years, Ford has introduced non-metal recycled and bio-based materials, including soy foam seat cushions, recycled resins for underbody systems, recycled yarns on seat covers and natural-fiber plastic for interior components, into its vehicles.

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