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One thought on “John Elkington Discusses Sutainability and the C-Suite

  1. Sustainability requires the death of the American Dream and its adulation by Europeans and Asians. As the Americans twist in the grips if a paradigm shift in their country away from the American Dream and towards an economically forced sustainability, the inertial of the old dream dies hard in the rest of the world. Detroit City’s death is a modern world fact of life and evidence that American style Capitalism ends poorly. Some of the timbers in the fallen sections of Detroit have not re-grown in the forests of the world yet! What a shameful waste, when compared to the very old and still used buildings of Europe.

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