Valvoline Launches 50% Recycled Motor Oil

by | Mar 16, 2011

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Valvoline has introduced a 50 percent recycled motor oil, which will be available at retailers and through participating installers and oil change centers.

The company said that its NextGen brand of motor oil cuts down on fossil fuel use, lowering emissions and helping to ensure that used oil doesn’t make its way into the water supplies. The new product takes advantage of the latest innovative manufacturing processes, Valvoline said, to offer superior engine protection while reducing environmental impacts.

“Combining only the best base oils with the company’s award-winning additive chemistry, Valvoline has created a recycled motor oil so good, it surpasses all industry specifications and delivers 100 percent Valvoline protection,” the company said.

The oil exceeds all Society of Automotive Engineers (SAE) and American Petroleum Institute (API) specifications, Valvoline said. It features a proprietary Valvoline formula that received the 2010 Society of Automotive Engineers (SAE) Environmental Excellence in Transportation Award for reduced emissions

Valvoline is not the first company to offer recycled motor oil. Safety-Kleen began offering re-refined oil to consumers under the brand name EcoPower in 2009. The Plano, Texas-based company re-refines used oil that it collects at thousands of car dealerships, automotive retailers and quick lube facilities across North America.

Over three billion quarts of oil are used in U.S. cars and trucks each year, Valvoline said. If every American switched his or her motor oil to NextGen, more than 400 million gallons of  crude oil would be saved every year, the company said – enough oil to fill barrels laid end to end, and stretching from Los Angeles to New York and back.

NextGen will be sold in conventional, synthetic and high-mileage blends, and offered in one-quart, five-quart and one-gallon sizes.

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