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Honest Tea to Plant 50,000 Trees

Honest Tea is partnering with the National Forest Foundation to plant 50,000 trees for the “Bag to Tree” campaign, which aims to reforest areas hit by wildfires and other disasters.

Consumers buying four or more bottles of Honest Tea can receive a free reusable shopping bag with a unique code.  Redeemed online, the code allows consumers to select from the following regions for planting their tree: the West and Rocky Mountains, which have been affected by wildfires; the Midwest, which requires prairie restoration; the Southeast, which requires reforestation; and the Northeast, which requires water renewal.

The campaign ends April 30 or when the 50,000 tree target has been reached.

Just 100 trees are capable of removing five tons of carbon dioxide as well as 1,000 pounds of pollutants annually, including 400 pounds of ozone and 300 pounds of particulates, the company says.

“I’m delighted that we are able to build on our earliest commitment to the planet by planting 50,000 trees this year,” co-founder and “TeaEO” Seth Goldman said.

For consumers who want to get their hands dirty, Honest Tea is organizing reforestation and preservation events around Earth Day in Virginia, northern California, Boston, Chicago and Los Angeles, followed by June events in Atlanta and Florida.

Power company Luminant recently announced it is planting more than 1,426,300 seedlings at former mining sites. And Israeli airline El Al said it is planting a tree in Israel for every passenger who books a return London-Tel Aviv ticket through its website or that of the Jewish National Fund, Airport Business reports.

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4 thoughts on “Honest Tea to Plant 50,000 Trees

  1. the amount of CO2 removed by the trees is not correct. This provides no details on what type nor where they who is assessing the planting location nor accounting for mortality. but more importantly trees take up different amounts over their life time. a tree that actually lives 100 yrs takes up 15 pounds a yr on avg but the rate varies with age. so 100 trees at about 15 yrs old take up 1500 pounds annually at best – not 5 tons . also the issue of leave cover causing heat gain in the temperate zones would say even less is netted. so who invents these numbers? or do the pick them out of the air?

  2. Anyone who owns land including the government should start growings trees! As an Architect LEED AP, I working with an inventor to help people do just that. We provide a turn-key tree plantation installation service on your land. We’ll show you how to grow pure seed trees 5 times faster than nature for the valuable wood veneer market or you can add a tree plantation to your land porfolio as a low cost value added move. Contact me if you would like a proposal on your land.
    Thomas A. Hart RA LEED AP

  3. Hi Bill,

    Thank you for your questions and allowing us to respond with an explanation.

    Shortly after we published the Bag to Tree Program press release, our team (HT employees, external agency partners and the National Forest Foundation) revisited the statement “100 trees remove 5 tons of CO2…” and felt that this figure should reflect a more conservative number, based on the breadth of research and data on this topic. Within a few hours we released an updated version of the press release with the following statement: “…100 trees remove 2 tons of pollutants annually.” So while we worked to quickly remedy the situation, unfortunately and understandably, some websites had already printed information from the first release.

    To compute the data noted in our communications about the program, we used a variety of sources and research data from federal, state and local agencies, nonprofits and from published articles. As you can imagine, not all of the data is consistent and it can certainly be open to some interpretation. We selected sourced data that represented the majority of information on this topic while skewing towards a more conservative figure.

    Thank you for for helping us stay Honest. As a result of your inquiry, we have decided to provide these resources on our Bag to Tree website. We will also be adding a disclaimer to our press release that informs readers there was a previous version, noting the change.

    Honestly yours,
    The Honest Tea Team

  4. I love the commitment these guys have toward things that matter. Recently I saw some pieces on shows like CNN and the journal with Joan Lunden on PBS that were talking about issues and solutions for industrial recycling. The dedication they employ really is rare today and I hope that they can stay committed now that they are with coca cola. Keep up the good work.

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