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Green Marketing & Branding: Creating Bahavior Change

Green marketing and branding discussion from GoGreen’11 Austin.

Introduction: Nicki Macfarlane – ProGraphix
Moderator: David Rockwood – GSD&M Idea City
Kevin Tuerff – Enviromedia
Rachel Fagan – Green Mountain Energy
Marilee McInnis – Southwest Airlines

From the same conference, here’s “Greenwashing: the Truth in Advertising,” a presentation by Enviromedia’s Valerie Davis.

EHS & Sustainability Journey Infographic
Sponsored By: VelocityEHS

  
EHS Special Report
Sponsored By: Environmental Leader

  
Environmental Leader Product and Project Awards 2016
Sponsored By: Environmental Leader

  
Real-Time Data as a Foundation to Drive Sustainability Performance
Sponsored By: Sphera Solutions

  

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