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Green Marketing & Branding: Creating Bahavior Change

Green marketing and branding discussion from GoGreen’11 Austin.

Introduction: Nicki Macfarlane – ProGraphix
Moderator: David Rockwood – GSD&M Idea City
Kevin Tuerff – Enviromedia
Rachel Fagan – Green Mountain Energy
Marilee McInnis – Southwest Airlines

From the same conference, here’s “Greenwashing: the Truth in Advertising,” a presentation by Enviromedia’s Valerie Davis.

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