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Green Marketing & Branding: Creating Bahavior Change

Green marketing and branding discussion from GoGreen’11 Austin.

Introduction: Nicki Macfarlane – ProGraphix
Moderator: David Rockwood – GSD&M Idea City
Kevin Tuerff – Enviromedia
Rachel Fagan – Green Mountain Energy
Marilee McInnis – Southwest Airlines

From the same conference, here’s “Greenwashing: the Truth in Advertising,” a presentation by Enviromedia’s Valerie Davis.

Financing Environmental Resiliency and a Low-Carbon Future with Green Bonds
Sponsored By: NSF International

  
Approaches to Managing EHS&S Data
Sponsored By: Enablon

  
6 Things to Consider When Deciding Whether to Build or Buy Software
Sponsored By: Progressly

  
Video: Expense & Data Management for Complex Payables
Sponsored By: Ecova, Inc.

  

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