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Serious Materials Rebrands as Serious Energy

Serious Materials has changed its name to Serious Energy, reflecting the company’s growing suite of energy software services and energy-efficiency building products.

The firm behind the complete refurbishment of all 6,514 windows in the Empire State Building (pictured) has a portfolio of products includind SeriousEnergy Manager, a cloud-based software system that monitors, optimizes, and controls building energy use through advanced algorithms; SeriousWindows and iWindow, which are designed to improve building comfort while reducing heating and cooling; and soundproofing material QuietRock.

The company launched SeriousEnergy Manager last autumn. At the time, the firm said that SeriousEnergy was the name of its new business unit, anchored by the software offering.

The launch saw Serious Materials, as it was then known, compete with a growing number of companies offering commercial building energy management, including products from big players. Since then the competition has grown to include IBM’s Intelligent Building Management software, launched last week.

Consolidations have also been frequent in the market, with one of the big moves being IBM’s purchase of Tririga. Siemens acquired SureGrid, Schneider Electric picked up Vizelia, and Serious Materials itself bought Valence Energy, according to GreenTech:

Serious Energy has six manufacturing plants and a broad network of distributors throughout the U.S. and Canada, and its products have been installed in over 70,000 projects worldwide. Serious’s best known project, however, is likely the Empire State Building, in which the company rebuilt windows from original panes of glass with added spacers, a gas fill and a layer of coated film. That technology then went into creating the commercially available iWindow.

Serious Energy says the improvements to the Empire State Building have helped attract new corporate tenants such as LinkedIn, and rents have in many cases increased by $20 to $40 per square foot.

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One thought on “Serious Materials Rebrands as Serious Energy

  1. Come hear Serious Materials CEO Kevin Surace at West Coast Green PCBC conference next week in SF. http://ow.ly/5iGFE He’ll be speaking on “Disruptive Innovation in the Built Environment.

    Integrating Buildings and Energy is going to change everything!

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