Staples, Siemens and Johnson & Johnson are among a group of companies that have joined forces with think tank the World Resources Institute start an initiative aimed at identifying and advancing sustainability solutions for business.
The Next Practice Collaborative will focus on business and finance models for low-carbon economic growth in major markets like the United States, China, Mexico, India and Brazil.
The other founding corporate members are aluminum company Alcoa, paint firm AkzoNobel, building materials provider Cemex and United Technologies Corporation.
To refine and advance these project ideas, companies will be able to draw on insights from a group of advisers from the financial, academic and environmental non-profit sectors.
This group includes individuals such as Carter F. Bales, chairman, NewWorld Capital Group LLC; David Blood, co-founder and senior partner, Generation Investment Management; Stefan Heck, Director, McKinsey & Company; Rebecca Henderson, Senator John Heinz professor of Environmental Management, Harvard Business School; Charles O. Holliday, Jr., former CEO of DuPont and Chairman, Bank of America; and Jigar Shah, CEO, Carbon War Room.
“The Next Practice partnership is about re-imagining the bar for corporate leadership,” said Manish Bapna, interim president, WRI. “While it has been encouraging to see more and more companies improving their environmental performance and reaping the business benefits, leading businesses understand that it is time for real innovation and new thinking, not just incremental improvement.”