Nike’s announcement comes five weeks into the pressure group’s “Detox Challenge,” which, in Greenpeace’s words, aims to “create a toxic free future.”
The world’s largest sportswear brand has also promised to use its influence, knowledge and experience to bring about “widespread elimination” of hazardous chemicals from the clothing industry, Greenpeace says.
“Within eight weeks, Nike Inc. will announce its action plan for the goal of eliminating hazardous chemicals within our supply chain addressing transparency, chemical management, including how we will address the need for industry disclosure in line with right to know principles and a timeline for the elimination of the highest priority hazardous chemicals,” Nike said in a statement. “Nike Inc. is committed to the goal of zero discharge of hazardous chemicals by 2020.”
Greenpeace’s “Detox Challenge” campaign launched last month, when the environmental group released its “Dirty Laundry” report that claimed Nike, Adidas, Puma and a host of other clothing brands were importing materials from a Chinese conglomerate responsible for the pollution of rivers.