AT&T, State Farm and Comcast are among seven Fortune 500 companies that have joined a growing corporate movement against the Sustainable Forestry Initiative, an eco-label that a non-profit alleges “greenwashes” environmentally damaging products.
The trend began in March when seven other prominent brands – Allstate, Office Depot, United Stationers, Garnet Hill, Performance Bicycles, Symantec and Aetna – announced action to stop using the SFI’s eco-label on branded paper products or company publications.
Along with AT&T, State Farm and Comcast, Sprint, King Arthur Flour and U.S. Bank have now distanced themselves from the SFI while making stronger commitments to the Forestry Stewardship Council, according to advocacy group ForestEthics.
For example, Sprint will shift all billing statement paper from SFI to FSC and will phase out use of the SFI logo on billing envelopes. State Farm has changed the paper for its number one agent promotional item, the State Farm Road Atlas, from SFI to FSC products.
Last fall, ForestEthics published “SFI: Certified Greenwash,” which claimed that SFI, funded and managed primarily by some of the world’s largest timber companies, gives a green seal of approval to what the group calls the environmentally harmful practices of these same companies.