If you've no account register here first time
User Name :
User Email :
Password :

Login Now

Hide Sustainability in Luxury Packaging, Estee Lauder Says

Packaging for luxury products should be sustainable while being subtle about its environmental credentials, according to an executive from cosmetics firm Estee Lauder.
Speaking at this year’s Luxe Pack event in Monaco, Henry Renella, Estee Lauder’s senior vice president, global package development, said that the target market for luxury brands is different from mass-market brands and the packaging should reflect that, reports Cosmeticsdesign.com.

Renella argued that this doesn’t, and shouldn’t, mean an abandonment of sustainable packaging design by the luxury products industry. Instead he argued for “normal” looking sustainable packaging that upholds the brand’s aesthetics, which he calls one the most important factors for a luxury brand, the web site reports.

In March, L’Oreal USA introduced two assessment tools aimed at reducing the environmental impact of its package design.

The cosmetics giant now uses the Sustainable Packaging Alliance’s Packaging Impact Quick Evaluation Tool (PIQET) and L’Oreal’s own sustainable packaging scorecard to grade the sustainability of its product packaging and review actions to reduce its environmental impact.

Run an Efficient EHS Audit Program - A How-to Guide
Sponsored By: Sphera Solutions

Planning for a Sustainable Future
Sponsored By: Dakota Software

Choosing the Correct Emission Control Technology
Sponsored By: Anguil Environmental Systems

Is Energy-From-Waste Worse Than Coal?
Sponsored By: Covanta Environmental Solutions


2 thoughts on “Hide Sustainability in Luxury Packaging, Estee Lauder Says

  1. Great advice. Don’t know if I’d “hide” it, but subtlety is good and luxury brands are positioned to “fit in” any extra initial costs. Look forward to hearing more about end of life strategies for packaging (e.g., including partnerships with large-scale composters and campaigns raising awareness of those).

Leave a Comment