The range, introduced last year, uses denim finished in a way that uses up to 96 percent less water than some other Levi’s products, the company says.
Since the Water<Less collection was introduced, the company says it has saved 156 million liters of water globally. That equates to 60 million days of drinking water for communities in need, says Levi’s.
In March, Levi’s and a host of other clothing retailers, including Walmart, Target, Gap and JC Penney, launched an industry-wide index to evaluate apparel products’ environmental impact.
The Sustainable Apparel Coalition also includes non-profits, academics and the Environmental Protection Agency. It aims to reduce the environmental and social impacts of apparel and footwear products sold around the world.
In February, the company was ranked highest among jeans brands for environmental and social performance by GoodGuide, according to SustainableBusiness.com.
Levi’s achieved a score of 7.4 out of 10. Prana, the next highest ranked jeans brand, scored 6.3.