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Mattel Unveils Sustainable Procurement Principles

Mattel Inc. has launched new sustainable sourcing principles to guide the company’s procurement of paper and wood fiber used in its packaging and products.

The toy company says that it’s new principles focus on three steps: Maximizing post-consumer recycled content; avoiding virgin fiber from controversial sources and seeking to increase the percentage of fiber that is certified by a credible third party.

By the end of 2011, Mattel has pledged that 70 percent of its paper packaging will be composed of recycled materials or sustainable fiber. Mattel is aiming to increase this figure to 85 percent by the end of 2015. The company has said it will show preference for fiber certified by the Forestry Stewardship Council and that it is communicating this preference to its suppliers.

Mattel began reviewing its sourcing principles following pressure from Greenpeace.

In July, the environmental group unfurled banners on the side of Mattel buildings in several cities that featured a picture of Mattel doll Ken and read “Barbie, it’s over. I don’t date girls that are into deforestation.”

In March, Mattel was named as one of America’s top five companies in Corporate Responsibility Magazine’s 2011 “100 Best Corporate Citizens List.”

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One thought on “Mattel Unveils Sustainable Procurement Principles

  1. It is great that Mattel has taken the step to create sourcing principles for their paper and wood fiber.

    Though, as a Responsible/sustainable Procurement expert I am really curious to learn more about how they are thinking of involving their 70.000 suppliers (webpage indication). And how will they ensure that their Procurement professionals are capable of integrating Sustainable Procurement practices in their everyday working processes.

    If I was to meet with the CPO of Mattel, 5 questions which I would ask (because I have not been able to find these answers in the yearly report):

    1) What are the main objectives of your procurement organization in 2011 in terms of sustainability? (savings, reducing supply chain risk, contribute to the development of innovative products/services)?

    2) Which organizational changes have you implemented? (how many procurement professionals have received basic training, have you formed a dedicated sustainable procurement team, did you train sustainable procurement champions).

    3) Which budget did you allocate for Sustainable Procurement? (how serious are you about it)

    4) Which types of tools have you implemented? The basic ones or the more “in depth ones” such as TCO models integrating sustainability.

    5) How do you measure the performance of suppliers social/environmental concerns? And which metrics are you using to measure implementation of sustainable procurement practices?
    (# of suppliers evaluated, % of suppliers signing company charter, # of buyers trained as examples)

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