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Cable Industry Launches Efficiency Drive

The U.S. cable industry has launched an initiative aimed at improving the energy efficiency of consumer set-top boxes and cable-related services, the National Cable & Telecommunications Association (logo pictured) has announced.

As part of the program, cable operators providing service to approximately 85 percent of U.S. cable customers have guaranteed that at least 90 percent of all new set-top boxes they purchase and deploy will be Energy Star 3.0 certified, by 2013.

A key element of the initiative is the “CableLabs – Energy Lab,” a new facility within CableLabs – the cable industry’s research and development consortium – that will concentrate exclusively on improving energy efficiency in the industry, the NCTA says.

Specifically, the lab will:

  • Design an energy tracking program for measuring and reporting energy consumption and efficiency improvements of new set-top boxes.
  • Serve as a testing and development facility for designers of energy efficient software and hardware.
  • Assist in developing applications and products that will help consumers manage their overall residential energy consumption.

In September, Cable firm Comcast was criticized by the Carbon Disclosure Project for the lack of information it provides about its carbon footprint.

The company was named along with Apple, Amazon and Berkshire Hathaway as one of the largest companies not to respond to the CDP S&P Report 2011.

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