The Cascades Elite (pictured) uses the “Atmos” process originally developed by a Voith Paper research center in Brazil, and based on “Through-Air-Dried,” or TAD, technology. The TAD process yields fluffy and absorbent towels, but uses mostly virgin fiber to do so, Cascades says.
Cascades calls their process TADe, or Through-Air-Dried equivalent. As well as using only recycled fibers, this process also generates 35 percent fewer greenhouse gas emissions than other tissue-making processes, Cascades says.
Paper towel brand Kimberly-Clark Professional announced in October that it has now earned Forest Stewardship Council certification on the “broad majority” of it products.
At the same time Kimberley-Clark announced that its products Kleenex and Scott now bear the EcoLogo mark; awarded to products that demonstrate significantly reduced environmental impact among five key life-cycle based criteria.