Puma is working to create compostable shoes and clothing, the Guardian reports (via German business magazine Wirtschaftswoche).
CEO Franz Koch said the company is working with partners to create products that follow cradle-to-cradle principles. This could involve making shoes and shirts that can be shredded and buried in the garden, he said. It could also involve using old shoes to make new ones, or to make different products such as car tires.
Koch said he was confident that Puma will start marketing compostable or recyclable shoes, T-shirts and bags in the “near future.”
Last May Puma announced the results of what it called the world’s first Environmental Profit & Loss Account. Then-CEO Jochen Zeitz said the EP&L was a shift in how companies can account for the true costs of their reliance on ecosystem services.
But the EP&L only covers environmental impacts from raw materials to finished product, not “cradle to grave” effects that include products’ disposal, an analysis said.
In July Puma made a public commitment to eliminate all releases of hazardous chemicals from its entire product lifecycle and supply chain by 2020, following pressure from Greenpeace. The non-profit’s campaign also led to commitments from Nike and Adidas.