Best Buy and Constellation Energy have launched a pilot program at a Chicago store that makes it possible for shoppers to switch their energy service provider in-store. The pilot includes a “Home Energy” department that sells energy products such as energy monitoring products and thermostats.
The program offers consumers “one-stop shopping to lower their monthly electric supply rate with Constellation and buy energy-efficient products from experienced Best Buy representatives,” said Michael Wajsgras, vice president of new business channel development for Constellation.
The move could give a big boost to Constellation, a longtime energy supplier to Illinois businesses that has more recently been targeting residential consumers. Two years ago, Commonwealth Edison Co. was the only utility choice in town, but a 2010 Illinois Commerce Commission decision that enables alternative electric suppliers to bill customers through ComEd has changed the playing field and interest among consumers in shopping competitively for electricity has increased.
More than 316,000 Illinois residents have chosen new home electricity suppliers in the past year, according to Constellation.
In the Best Buy program, Constellation says it is offering Best Buy customers in the Chicago area savings up to 18 percent off ComEd’s current rate and up to 22 percent off current rates in the Ameren service territories.
Exelon Corp., which owns ComEd, completed a merger with Constellation earlier this week.
Customers who enroll also may be eligible to receive up to a $50 Best Buy gift card, and those who refer a friend may be eligible to receive an additional $25 Constellation Visa Prepaid Card.
There’s also an online element to the campaign, where consumers can switch to Constellation online and still receive the gift card.
Below is a program promo video via Constellation.