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Gucci Parent PPR Pledges 25% Cut in CO2, Water, Waste

Luxury and sporting goods group PPR – the company behind Gucci, Yves Saint Laurent, Alexander McQueen and Puma – has unveiled a raft of sustainability goals.

The group has pledged to reduce its carbon emissions, waste and water usage resulting from the production of products and services by 25 percent by 2016, when normalized against production levels. PPR did not supply a baseline against which the reductions will be measured.

All of PPR’s remaining emissions from scope 1 and scope 2 of the Greenhouse Gas Protocol will be offset annually. PPR has pledged to use offset programs that contribute to the welfare of the community and the conservation of biodiversity in its regions of operations.

The group has acquired a five percent stake in carbon offset company Wildlife Works Carbon LLC. PPR will hold a seat on Wildlife Works’ Management Committee. It is also to begin checking key suppliers a minimum of every two years to ensure they are adhering to PPR’s code of conduct.

Other initiative announced by PPR  include:

  • Sourcing 100 percent of paper and packaging from certified sustainably managed forests, with a minimum of 50 percent recycled content;
  • Ensuring all hazardous chemicals have been phased out and eliminated from its production by 2020;
  • Sourcing 100 percent of gold and diamonds in PPR’s products from verified operations that do not have a harmful impact on local communities, wildlife or the ecosystems which support them;
  • Sourcing 100 percent of its leather from environmentally responsible sources;
  • Sourcing 100 percent of precious skins and furs from verified captive breeding operations or from wild, sustainably managed populations.  Additionally suppliers will employ accepted animal welfare practices and humane treatment in sourcing, PPR says.

Last year, PPR’s Puma sportswear brand became the first company to commit to an economic assessment of its environmental impacts. In November, Puma updated its Environmental Profit and Loss account to include €51 million ($69 million) resulting from land use, air pollution and waste along the value chain, increasing total impacts to €145 million.

At that time PPR Group announced that the EP&L valuation methodology will be used across its luxury and sport & lifestyle brands by 2015.

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