The new packaging replaces Planters’ 16oz. and 20oz. glass peanut jars. It is made of 100 percent recyclable, BPA-free plastic and requires 25 percent fewer trucks for transportation than the old jars, Planters says.
The collaboration forms part of the snack foods company’s “Naturally Remarkable” campaign, launched in 2011 to raise awareness of sustainable farming practices. The campaign has installed peanut-shaped parks in New Orleans, Washington, D.C., and New York City.
Planters also recently held the inaugural “Naturally Remarkable Planters Awards” to honor three American peanut farmers who are implementing sustainable farming practices and making positive social change in their communities.
According to an environmental survey published in December by Kraft Foods – Planters’ parent company – nearly 60 percent of of Kraft Foods’ carbon footprint comes from its farm commodities.
At the time of the survey’s publication the parent company also released a set of sustainability goals. Kraft now aims to increase sustainable sourcing of agricultural commodities by 25 percent, and cut 80 million km (50 million miles) from its transportation network by 2015, measured against a 2010 baseline.
The latest issue of EL Insights covers strategies and techniques for lightweighting product packaging. It is available here.