The video went viral, and has now been watched over 700,000 times, according to Greenpeace.
In June, Angela Parker, co-founder and partner of CSR consulting firm Realized Worth, wrote a column for Environmental Leader on how companies can use social media to enhance their corporate citizenship efforts. In the column Parker argues that most companies’ failure to use social media to get their message cross stems from a problem with the language used rather than the content.
