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Nestle Nespresso Hits 75% Capsule Recycling Goal

Nestle Nespresso, maker of portioned coffee, surpassed its 75 percent capsule recycling capacity goal one year ahead of schedule.

The company committed in 2009, as part of its Ecolaboration program, to put collection systems in place in an effort to triple the recycling capacity of used aluminum capsules to 75 percent.  As of June 2012, the recycling capacity for used capsules worldwide stands at 76.4 percent, Nespresso said.

The Swiss company started a dedicated capsule recycling system in its home market in 1991. Since then it has expanded its Nespresso recycling systems to more than 20 countries.

Nespresso relies on existing programs in Germany, Sweden and Finland that classify used aluminum as packaging, which allows the capsules to be collected and recycled in national or local packaging recovery and recycling schemes.

The company has developed its own recovery programs in places where this doesn’t exist. To date, Nespresso has installed about 20,000 dedicated capsule collection points in 19 of its markets.

For example, in 2008 it started a collection system in France, which today has more than 3,000 collection points in Nespresso boutiques, at Mondial Relay parcel shipment points and at waste collection centers. The company is also developing a capsule collection program for B2B customers and has already started to work with Bank of Austria, Club Med in France, Erasmus in Netherlands and Mobistar in Belgium.

The firm has also created an iPhone app that helps its customers identify the closest collection point to return their used capsules for recycling.

In June, Nestlé Group along with the Packaging Federation, The Industry Council for Packaging and the Environment, Diageo, Boots, P&G and Rexam called for the phrase “sustainable packaging” to be scrapped and urged the UK government to get to grips with the real issues affecting the industry, according to research by PricewaterhouseCoopers. The group said the focus should be on ensuring packaging delivers maximum sustainability through the entire supply chain and is recoverable after use.

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4 thoughts on “Nestle Nespresso Hits 75% Capsule Recycling Goal

  1. A great feat from Nestle. They have done a good job in recycling. Companies like these deserve commendation for trying to make the world a better place or better yet save it from self-destruction. We are our own worst enemy so we should do our best to prevent this from happening.

  2. great news about hitting the capacity milestone. That means the infrastructure is in place. Now it would be good to know what percentage of nespresso capsules is actually recycled…

  3. Are you kidding me!? this is a joke, as Michiel above says ‘recycling capacity’ and what actually gets recycled are completely different! In Australia Nespresso offers very little in terms of collection stations..The whole concept is like cash for cans without the cash!! Nespresso’s whole market is time poor people who need their coffee hit so what makes you think these people are going to collect their pods and go out of their way to deliver them to a recycling centre!? It’s ridiculous!! There needs to be an incentive based system such as discounts on the next order etc for this to really work – and that is what Nespresso would be doing if they were serious about sustainability.

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