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Disney to Drop Paper from Endangered Sources; Shuns Asia Pulp & Paper

Disney has announced it will be eliminating paper connected to the destruction of endangered forests and animals from its operations and licensees, while maximizing recycled content and fiber sourced from Forest Stewardship Council-certified forestry operations. The company’s new policy calls for the elimination of paper products from illegally harvested woods; from High Conservation Value Areas (such as endangered forests and areas of old growth) being degraded by poor land use practices; from areas where paper fiber is harvested in violation of internationally accepted instruments protecting the rights of indigenous or forest-dependent peoples; from areas that have been converted from natural forests to plantations and other land uses after November 1994; and from plantations using genetically-­modified trees.

The commitment also means Disney will not be sourcing from controversial paper giants Asia Pulp and Paper and Asia Pacific Resources International Holdings. APP is reportedly the third largest paper company in the world.

Disney also says it will work to reduce paper consumption, and increase the recovery of paper and packaging for recycling.

Disney is the world’s biggest publisher of children’s books and magazines. The new paper policy will be applied to the company’s entire global operations and those of its supply chain. The commitment includes Disney’s media networks, theme parks, resorts, cruise ships, and all its product packaging, copy paper and book publishing, as well as the 3,700 licensees that use Disney characters. It will also influence the operations of 25,000 factories in more than 100 countries that produce Disney products, including 10,000 in China.

The company says its policy is the culmination of two years of conversations between executives and the Rainforest Action Network. Disney says it will continue to work with non-governmental organizations to identify and prioritize regions with poor forest management and high rates of deforestation.

Disney and RAN say that the commitment will have a particularly important impact in Indonesia, the primary place where tropical rainforests are still being cut down for paper. The pulp and paper industry is one of the main drivers of the estimated 2.5 million acres of rainforest cut down per year in Indonesia. The commitment should reduce the demand for paper made at the expense of rainforests while creating incentives for improved forest management and green growth, the organizations said.

Disney is the ninth major US publisher to have worked with RAN to announce rainforest commitments, after Scholastic, Hachette, Pearson/Penguin, Candlewick Press, Houghton Mifflin Harcourt, Macmillan, Random House and Simon & Schuster.

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5 thoughts on “Disney to Drop Paper from Endangered Sources; Shuns Asia Pulp & Paper

  1. Contrary to claims made by RAN, Asia Pulp & Paper Group (APP) does not sell paper products to Disney.
    We understand concerns by Disney and RAN about the sustainable management of forests by the pulp and paper industry and similarly value the need to protect Indonesia’s rainforests. To that end, APP is implementing a series of new policies and operational processes under our Sustainability Roadmap Vision 2020 to protect High Conservation Value Forests (HCVF) and to respect the rights of local and indigenous communities.

    As of June 1st 2012, all of APP’s owned pulpwood suppliers have ended natural forest clearance and peat land conversion while HCV assessments are performed. Further suspension of natural forest clearance is underway across our independent supplier concessions.

    To help bring positive change on the ground we are working closely in both Indonesia and China with The Forest Trust (TFT), which is providing advice, guidance, capacity building and monitoring on issues around High Conservation Value forests, High Carbon Stock forests, peat land clearance, community conflict and other operational issues affecting environmental and social performance. We will continue to keep stakeholders and the wider NGO community updated on our progress and welcome further input.

    We welcome Disney, RAN and all interested parties to a constructive dialogue and to review how our policies and their implementation on the ground meet our common objectives of forest protection. By seeing these forest protection policies and their implementation by APP and its suppliers, we hope that Disney and RAN can understand how we will minimise risk for unwanted fibre.

    Sustainability Roadmap Vision 2020: http://www.asiapulppaper.com/portal/APP_Portal.nsf/Web-MenuPage/D2CDAE7926B710D147257A70001A8887/$FILE/ENGLISH%20-%20APP%20Sustainability%20Roadmap%20Action%20Plan%201Q%20Progress%20Report.pdf

    Ending natural forest clearance as of June 1, 2012: http://www.rainforestrealities.com/newsroom/press-releases/asia-pulp-paper-group-app-charts-a-course-to-world-class-industry-standards-in-sustainable-business/

    Roadmap Vision 2020 progress: http://www.asiapulppaper.com/portal/APP_Portal.nsf/Web-MenuPage/D2CDAE7926B710D147257A70001A8887/$FILE/ENGLISH%20-%20APP%20Sustainability%20Roadmap%20Action%20Plan%201Q%20Progress%20Report.pdf

    Ian Lifshitz
    Director of Sustainability for APP North America

  2. Kudos to Disney for implementing a progressive paper policy. I especially support the company’s mandate for recycled paper, which uses far less energy, water and chemicals than paper made from wood.

  3. So if APP doesn’t sell to disney, the article must be changed for error? Good thing that disney will eliminate connection from environment destructive companies. Their move is pressuring every paper company worldwide to have their implemation be changed and be more responsible in using natural resources.

  4. This is fantastic news! It is such a wonderful thing to see a power house corporation like Disney taking such large strides towards sustainability. If every large corporation would take make this type of commitment, these destroyers of the rainforests would no longer receive any benefit from their destructive ways and may be forced to stop. We are the caretakers of the earth for future generations and each and every one of us can do our part to ensure its continued survival for generations to come. Good work Disney!

  5. The “facts” concerning this whole paper debacle seem murky at best and politically motivated at worst. Unfortunately it appears that even the PEFC and FSC certified stocks may contain non-sustainable ecosystem materials. I would like to believe that the rules in place are an iron clad protection of this precious resource, but I have my doubts. Greenpeace in particular has some pretty compelling if potentially propaganda laden arguments to support the corruption surrounding these certification processes. http://www.greenpeace.org/international/en/news/Blogs/makingwaves/green-forestry-labels-pefc-sfi-called-into-qu/blog/37371/

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