Hertz says the program also makes it the first to commit to zero landfill waste for tires.
Under the program, Hertz will use Liberty’s nationwide service to collect its used tires, more than 160,000 annually, which will be transformed into a range of products for playgrounds, public parks, highways and other applications.
The companies say that volume of tires could produce enough rubber mulch for 366 playgrounds, or could pave 20 miles of a four-lane highway with rubber-modified asphalt, which reduces urban heat island effects when compared to conventional asphalt. Rubberized asphalt also rides quieter, lasts longer, and uses significantly less paving material than traditional asphalt, Liberty says.
Liberty Tire Recycling describes itself as the largest tire recycling company in North America. Its recycled rubber feedstock produces a range of products including mat flooring and crumb rubber for composite railroad crossties.
Hertz’s sustainability efforts include offering a collection of alternative fuel and high-MPG vehicles, from electric vehicles to clean diesel, in its Green Traveler Collection lineup. The company’s car sharing service, Hertz On Demand, offers EV and hybrid options including the Nissan LEAF, Chevy Volt and Mitsubishi iMiev. Recently, Hertz also expanded its electric car rental program through a pilot initiative with Plugless Power, which allows EVs to charge without being plugged into an outlet.
In July Hertz completed a 229 kW solar system at its global headquarters building in Park Ridge, NJ, and announced plans to build 11 additional solar installations totaling 2.2 MW.