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Supplying Sustainability: Real Leaders Must Look down the Chain

If you are serious about sustainability, you need to get serious with your supply chain. In terms of greenhouse gas emissions, for instance, over 85 percent of a company’s total emissions are indirect – that is, from their supply chain. Other resources – like trees, oil and water – are also guzzled in producing and sourcing inputs.

Getting these environmental impacts under control are in the best interests of businesses. Fewer inputs, and inputs that are more sustainable, mean lower costs and lower risks for producers. Sustainability drives efficiency, and that often underpins innovation in products or processes that use resources more effectively. A sustainable supply chain improves the image and reputation of buyers and suppliers alike. According to the 2011 Pulse Survey, 40 percent of a company’s reputation is tied to corporate social responsibility. From Nike’s experience in the 1990s, to Nestle and Mattel, and Zara, most recently, we see that consumer perceptions on sustainability translate to purchases. As companies spend billions on their branding, their thinking must extend to the supply chain.

Leading companies recognize the importance of bringing their supply chain in line when planning sustainability strategies. However, it can still be a challenge to get suppliers to heed the message. Suppliers are often smaller businesses which can lack motivation or capacity to improve their environmental impact. The reach and influence of major companies is vital here, from setting energy and water use standards, to requiring carbon emissions disclosure, to rewarding sustainable suppliers and deselecting those with poor environmental practices. Big businesses can make real the link between the environmental and economic bottom lines for their suppliers.

It is a win-win for suppliers and consumers. Forbes recently reported findings of a multi-year research study that examined the intersection of sustainability and supply chain management. It found that companies that engaged suppliers, at any tier, saw sustainability and financial returns improve, cutting operating costs by 46 percent. It is particularly effective when companies offer environmentally friendly models to assist suppliers, and reward them with business. There is no shortage of successful examples. A major textile and carpet manufacturer, for example, has partnered with a supplier to create a closed loop process that includes recycling carpet fiber. This provides a valuable relationship for the supplier and a product that is both green and cost-effective. At this week’s “Supplying Sustainability” forum in Chicago, they will share their story – alongside a leading investment advisor firm, and a food and drink multi-national – with real-world implications for both peers and supply chain companies. Environmental Leaders’ own “Insider Knowledge Report” presents other valuable lessons from corporate decision makers.

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One thought on “Supplying Sustainability: Real Leaders Must Look down the Chain

  1. Hi Thomas

    You are absolutely right here to focus on the positive mutual benefits to buyers and suppliers of collaborating and innovating together to raise standards. A new approach that we are piloting in January 2013 (more here – http://www.minethegap.com) brings HR surveys into play.

    This approach recognises three things: that people make the decisions that lead to poor environmental standards on the one hand, and poor health and safety standards on the other (the kind of issues that lead to factory fires for example). That often dealing with tier 1 management in a compliance-only manner, misses the opportunity on a risk and capability building perspective, to reach the whole supply chain. More importantly, it misses the opportunity to use mobile technology to survey workers and involve them for the first time in sharing their views and being a part of raising standards. And lastly, that instead of being additional or separate to environmental initiatives, HR can drive both at the same time.

    If you’re interested, I’d be happy to let you know how the pilot goes.

    Stuart

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