Pike Pulse Report: Electric Vehicle Charging Equipment says these companies have secured a large market share, operate in a range of critical geographic markets and offer a wide range of products. The report classified both companies as “leaders” (see chart), which means they scored 75 or more points on both strategy and execution.
The Pike Pulse report compares electric vehicle supply equipment manufacturers and charts them on a grid to determine which companies are leaders, contenders, challengers or followers in the global market.
Last year’s report didn’t include any leaders. At the time, the industry was still in its infancy, Pike says. The report authors note that Charge Point and DBT rank just high enough to fall into the leader category, and say the two companies will have to innovate and market themselves well to stay at the top.
The report classifies most of the companies as contenders, with strategy and execution scores between 49 and 75. These firms include Eaton, Efacec, General Electric, Leviton, Schneider Electric and Siemens. The researchers say these companies have not yet captured a significant market share, but they all score well in strategy because they have the resources to invest in product development. These manufactures also score well on staying power, Pike says.
Other contenders are smaller and focused on electric vehicle supply equipment as a primary product. These include AeroVironment, Chargemaster, ClipperCreek, and Ecotality. Pike says these companies have larger market shares than the industrial giants listed above, but they lack the financial resources that will allow them to stay in the market.
Two companies — Legrand and Better Place — qualify as challengers. The report says they show promise, but need to execute their strategic plans in the coming year. Legrand, according to Pike, is more focused on the residential sector while Better Place has only recently started offering electric vehicle supply equipment to complement its battery switching business.
A Pike Research report published late last year said the global electric vehicle supply equipment market will increase from fewer than 200,000 units sold in 2012 to almost 2.4 million in 2020. Federally funded initiatives like the EV Project and ChargePoint America are driving this growth.