Google-owned Motorola Mobility was among 15 companies that pledged last November to join WindMade. Others included Deutsche Bank, Bloomberg, Lego Group, medical technology firm BD, home and personal care products maker Method and hearing aid manufacturer Widex.
WindMade, which is backed by the United National Global Compact and the Global Wind Energy Council, requires companies to produce or procure at least 25 percent of their operations’ power consumption from wind energy in order to qualify for the consumer label.
WindMade certification supports Motorola Mobility’s Green Energy vision to maximize energy efficiency and use of renewable energy sources, such as wind and solar power. The goals are in line with those of its parent company Google, which has invested more than $990 million in renewable energy projects.
The WindMade organization plans to launch a consumer label this year for companies using any of a variety of renewable energy sources, including wind, solar and geothermal, along with hydro power and biomass from approved certification schemes. The new label will be applicable to organizations, buildings, events and eventually products, and will be backed by WindMade partners UN Global Compact, WWF, Vestas Wind Systems and the Global Wind Energy Council.