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Truvia Achieves Carbon Trust Certification

Truvia calorie-free sweetener has achieved product carbon footprint certification by the Carbon Trust, according to the brand, which has set a goal to become carbon-neutral by 2020.

Parent company Cargill worked with the Carbon Trust to certify Truvia’s carbon footprint and verify its waste and water footprints throughout its supply chain, and says Truvia is the first stevia-based sweetener to be awarded product-level carbon footprint certification.

The Carbon Trust has certified the total greenhouse gas emissions at every stage of the Truvia supply chain, including cultivation, processing, packaging, transport and use and disposal.

Truvia has already reduced the CO2-equivalent per metric ton of product by 35 percent during its second recording period ending December 2012, compared to 2011. It attributes these reductions to improvements made in extracting stevia, the substance used to make the sweetener, from leaves.

These findings indicate the business is on track to deliver on its interim 2015 milestone goals, including:

  • To reduce its carbon footprint by 50 percent from a 2010 baseline.
  • To reduce waste by 50 percent across the supply chain from a 2010 baseline.

Truvia has also committed to becoming zero waste by 2020, along with ensuring all processed water is returned to the same quality in which it was taken and reducing net water depletion by 25 percent by 2020 from a 2010 baseline.

Under the Carbon Trust certification, Truvia will use the carbon reduction label to show its commitment to further shrinking its carbon footprint.

The Carbon Trust says it has certified some 650 organizations’ carbon reductions — including Marks & Spencer and Fujitsu — and more than 120 brands display the carbon reduction label. In an online case study, Carbon Trust says the Dyson Airblade hand dryer achieved Carbon Trust certification and was the first-ever hand dryer to be awarded the carbon reduction Label.

In early 2012, UK retailer Tesco quit using Carbon Trust labels — a few years after promising to label all 70,000 of its products — saying the program was too expensive and time-consuming. 

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