Only a sustainable path in which we grow blue will support healthy economic growth and help manage social, environmental and economic risks. By wasting less, polluting less and becoming more efficient in the way we use water, we can achieve higher water productivity levels and reduce water stress. If we want to grow our economies and create jobs, we must properly manage our water now.

Laurent Auguste is president and CEO of Veolia Water Americas, leading Veolia Water’s municipal and industrial business activities in both North and South America. He is an active board member of the US Water Alliance, the Milwaukee Water Council and the innovator behind www.growingblue.com. You can follow Veolia Water North America on Twitter here.