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Retrevo 2013 Gadgetoloty Report

Coke Buys $2.59m Recycling Carts, 28% ‘Lazy’ Consumers Don’t Recycle E-Waste

Retrevo 2013 Gadgetoloty ReportCoca-Cola, telecommunications company CenturyLink and EcoScraps, an organic lawn and garden products manufacturer, are among the companies that announced recycling initiatives and milestones yesterday, on Earth Day.

Coca-Cola has granted $2.59 million over the next five years to Keep America Beautiful, which will purchase more than 50,000 blue recycling carts, expanding the program across Chicago.

Through a one-time grant from the Coca-Cola Foundation, 25,000 new recycling carts will be delivered to Chicago neighborhoods this year. In addition, the Coca-Cola Company will donate an additional 25,000 recycling carts over the next five years.

CenturyLink announced that its recycling program has exceeded 70 million pounds, or more than 35,000 short tons over a six-year period (2007-2012).

CenturyLink’s program recycles a wide range of materials, including metal reels, copper-based materials, precious metals and electronics. In addition, the program recycles steel, aluminum, monitors, keyboards, computer mice and other related items.

In 2012, CenturyLink avoided more than 20,000 metric tons of carbon dioxide emissions by recycling approximately 5,900 short tons through cutting-edge methods, the company says. The emissions savings were calculated using the EPA Waste Reduction Model. CenturyLink works with Fortune Plastic & Metal in 36 of the company’s 37-state local service area and uses Nevada Recycling in Nevada for metal and cardboard recycling.

EcoScraps says in the past 12 months it has diverted more than 30 million pounds of food waste from landfills. By diverting waste from landfills to create its products, EcoScraps eliminates damaging methane gas from being released into the air.

Meanwhile, 72 percent of US consumers recycle electronics, up from 39 percent in 2010, according to Retrevo survey. Three years ago and in 2013, the most common reason cited was “not getting around to it,” which the gadget review site calls “laziness.”

Those under 30 are the worst offenders with 17 percent saying they just don’t get around to it compared to 8 percent of those over 30.

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