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Nike, Starbucks: Climate Change Policy is ‘Economic Opportunity’

Nike, Starbucks, Ikea and 30 other companies have signed a statement urging federal policymakers to take action on climate change by promoting clean energy, boosting efficiency and limiting carbon emissions.

Climate change policy is an economic opportunity, says Anne Kelly, director of Ceres’ Business for Innovative Climate & Energy Policy (BICEP) coalition, which organized the campaign. The companies involved say they’re taking steps to reduce CO2 emissions — and these sustainability measures are helping their businesses — and Washington should act, too.

The Climate Declaration signatories include: Adidas Group, Annie’s, Aspen Snowmass, Ben & Jerry’s, CA Technologies, Clif Bar & Company, eBay, Eileen Fisher, EMC Corporation, Ikea, Intel, Jones Lang LaSalle, KB Home, L’Oréal, Levi Strauss & Co., Limited Brands, Nestle, New Belgium Brewing Company, New Chapter, Nike, Organic Valley, Outdoor Industry Association, Patagonia, the Portland Trail Blazers, Seventh Generation, Starbucks, Stonyfield Farm, Swiss Re, Symantec, The North Face, Timberland, Unilever and United Natural Foods Inc.

Together, the signatories provide approximately 475,000 US jobs and generate a combined annual revenue of approximately $450 billion, Ceres says.

Extreme weather events like last summer’s drought and Hurricane Sandy have affected several of the signatories and exposed the US’ economic vulnerability to climate change, the companies say.

BICEP members have supported several climate-driven policies, including automotive fuel efficiency standards signed into law in 2012 and the extension of the wind power tax credit.

The Climate Declaration comes on the heels of President Obama’s renewed commitment to combat climate change and a study from Ceres, Calvert Investments and WWF indicating that a strong majority of Fortune 100 companies have set renewable energy or greenhouse gas reduction goals.

Polls conducted by Gallup and Yale University, respectively, indicate that a majority of Americans believe climate change is happening and that corporations, as well as government officials, should be doing more to address the issue.

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4 thoughts on “Nike, Starbucks: Climate Change Policy is ‘Economic Opportunity’

  1. It seems to me that these firms are much more interested in their PR image than they are in addressing the climate problem when they urge the government to take action rather than to find ways to take actions themselves.

  2. One area that these companies can reduce their carbon footprint is in the reduction in the use of plastic stretch film in shipping. A reusable, recyclable pallet wrap would eliminate tons of petroleum based plastic stretch film from going into our landfills.

  3. The confusion and delay over an effective response to global warming ultimately has been a failure to educate the public. As a result, the problem has been incorrectly framed for decision-making.

    Based on the most recent temperature and CO2 reports, there is consensus among climatologists that “business as usual” will lead to disaster and is now out of the question. We are at war with our own behavior and it is time to gear up, impose discipline, and win the planet back.

    We must first consider the over-arching nature of reality. Contrary to the
    prevailing view, the economy is a subset of our ecology — not the other way

    Ecology is what we live in. We are dependent on the land base and we need it to
    survive. Our society lives within the land base, and inside our society is the
    economy. The most basic necessity is not the economy, but the ecology, and this
    truth must be recognized in order to map our recovery.

    A workable plan is proposed at:


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