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USPS Promotes Buyback Program with Consumer Video, Earth Day Tie-in

The US Postal Service released a consumer video, as a tie-in with Earth Day, demonstrating how to recycle cell phones, MP3 players and tablets through the MaxBack electronics buyback program.

The USPS partnered with MaxBack last fall to offer the buyback program to consumers, according to Digital Trends.

Specially marked kiosks, located in more than 3,100 post offices, are also featured in the video. The kiosks provide details about selling items through MaxBack.com and dispense free mail-back envelopes for recycling empty inkjet cartridges. Since the launch of the inkjet recycling program last fall, customers have recycled more than 31,000 inkjet cartridges, according to the USPS.

The EPA estimates that 350,000 cell phones and 130,000 computers are thrown out every day, equating to three to four million tons of e-waste per year. According to environmental website Earth911.com, 70 percent of discarded electronics have materials that can be recovered and repurposed.

The USPS itself works to recycle e-waste. In 2012, the Postal Service recycled 1,267 tons of its own e-waste-related materials, as well as more than 250,000 tons of other materials, including wastepaper, cardboard, cans and plastics, the USPS says.
The Postal Service adds that traditional recycling efforts generated revenue and avoided landfill fees, for a combined total of $49.5 million.
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