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Boutique Hotels Show Sustainable Way

HotelBoutique hotels are leading the sustainability charge in the hospitality industry, according to the Guardian.

There has been a significant trend toward zero-carbon hotels in the last 10 years and there is “no doubt” that smaller hotels are the repositories of sustainability best practice, says Willy Legrand, a teacher of hotel management at the International University of Applied Sciences, Bad Honnef-Bonn, in the article.

The reason for this, Legrand argues, is because boutique hotels are often operated by their owners and as such can more easily reflect their respective philosophies and personalities.

For example, the four-star Hotel Landgut Borsig in Nauen, Germany, produces its own energy and recently purchased the forest surrounding it as a means of partially neutralizing its carbon footprint. The hotel is currently almost zero-carbon.

Vienna’s Hotel Stadthalle was declared the world’s first zero-carbon hotel when it opened in 2008. Its owner and manager Michaela Reitterer says being green makes good business sense because it differentiates the hotel from others — and it’s good PR.

Frank Naumann, whose company, Dibella, supplies hotels with organic bed linens and towels says the big hotel chains are “not serious about sustainability.” Those signs in the bathroom that urge you to keep your towels for a second day as a means of preserving water barely add up to a drop in a bucket, according to Naumann.

Many major chains do, however, have sustainability programs in place. A sustainability study of 46,000 US hotels released by tech company Brighter Planet in May 2012 found budget hotels had greater energy efficiency than more expensive establishments, with upscale chain Marriott ranking 75th out of 75 chains. Econo Lodge ranked 13th.

The most energy- and carbon-efficient US lodging chain in the study was Vagabond Inns, with Red Lion Hotels & Inns in the No. 2 spot. Both are mid-range hotels. Budget chain Red Carpet Inns was third in the ranking. Travelodge, Scottish Inns, America’s Best Inn & Suites, Shilo Inns & Resorts, Knights Inn, Howard Johnson and Rodeway Inn rounded out the top 10.

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3 thoughts on “Boutique Hotels Show Sustainable Way

  1. Well done to all the top performing hotels. It’s great to see small business owners maximizing the PR opportunities associated with good environmental performance – this will be noticed by the larger chains in time who will inevitably react and make positive changes for competition reasons.
    An interesting study by James Cook University in Australia also showed that Tourists are willing to pay more for sustainable activities at destinations, which is another good reason for hotel owners to start or expand their drive towards a sustainable operation. The video overview of the research is here: https://www.youtube.com/watch?feature=player_embedded&v=NJ-qKoIGg6o

  2. Hotel in South Delhi If these places were winning praise and awards from professional tourist bodies with trained inspectors, then there would be real justification for some of the statements in this article.
    As it is, move on people, there’s nothing to see here!

  3. It’s great to see hotels going out of there way to be closer to carbon neutral and I think it’s something that all hotels should be looking at doing. However, I do think it’s probably easier for smaller hotels to achieve this and that is why they are ahead of the game at the moment.

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