Toyota, which has said it wants to sell an “affordable” hydrogen fuel-cell vehicle by 2015, has further committed to launching a zero-emission fuel-cell sedan and will likely begin selling the cars in the US next year, according to media reports.
The automaker, which has put more than 5 million hybrid vehicles on the road worldwide since 1997, will showcase the fuel-cell car at the Tokyo Motor Show in November, Bloomberg says.
Toyota first unveiled the fuel-cell vehicle concept at Tokyo in 2011. The company’s fuel cell hybrid vehicle-advanced (FCHV-adv), part of a fleet of 100 in a nationwide demonstration program, is on-site at Colorado’s Aspen Ideas Festival, which ends today. In addition to exhibiting the FCHV-adv (pictured) at the festival, Toyota’s also leading a “Future of Mobility Conversation” that the company says will help advance the national conversation around advanced technologies such as hydrogen fuel-cell vehicles.
Toyota’s hydrogen-powered sedan could be available in US dealerships in 2014 at a price comparable to a mid-size BMW or Tesla Model S, Bloomberg reports. The car company sees potential to top its Prius success with the fuel-cell vehicle, according to the Detroit News.
Toyota is also a founding member of the Energy Department’s public-private partnership, H2USA, focused on advancing hydrogen infrastructure to support transportation energy options including fuel cell electric vehicles. The partnership, launched in May, brings together automakers, government agencies, gas suppliers, and the hydrogen and fuel-cell industries to coordinate research and identify cost-effective ways to deploy infrastructure that can deliver affordable hydrogen fuel in the US.
In March, Toyota joined the London Hydrogen Partnership, making it the network’s first major automaker member. According to London deputy mayor Kit Malthouse, Toyota will work with the LHP to develop a roadmap for fuel-cell vehicles and hydrogen refueling stations.