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Coca-Cola Enterprises Partners with Sainsbury’s for ‘Don’t Waste — Create’ Campaign

dont waste createCoca-Cola Enterprises launched a new sustainability initiative on August 14 in an effort to boost the reuse and recycling of plastic bottles. The effort will initially run on the Sainsbury’s website for six weeks.

The Don’t Waste — Create campaign also asks consumers to make a pledge that they will recycle, writes FoodBev.com.

The campaign encourages consumers to reuse bottles in a useful way at home. Idea sheets that parents can print from home offer suggestions on creative ways to use Coke bottles, such as creating bird feeders or pots for plants, according to The Grocer.

Coca-Cola Enterprises is one of the world’s largest Coca-Cola bottlers operating in eight territories in Western Europe. The company manufactures, bottles and markets Coca-Cola products in Belgium, continental France, Great Britain, Luxembourg, Monaco, the Netherlands, Norway, and Sweden.

In June, Coca-Cola Enterprises and ECO Plastics announced that Continuum Recycling, the recycled-PET joint venture, had processed 500 million bottles since opening in May 2012.

The companies say the development of Continuum Recycling, located on the site of ECO Plastics’ existing facility in Lincolnshire, Great Britain, created the world’s largest plastics reprocessing facility, and that it has doubled the amount of bottle-grade recycled plastic (rPET) previously created in Britain since it opened a year ago.

In July, Coca-Cola Enterprises announced that it had signed up to participate in a landmark agreement to help reduce the 4.5 million tonnes of greenhouse gases a year produced by the soft drinks industry in the UK. The initiative was launched by Food Minister David Heath. Called the Soft Drinks Sustainability Roadmap, it provides a framework for businesses to improve sustainability as well as their bottom line.

Fifty percent of major soft drinks producers or suppliers had already signed up at the time of the announcement, with an aim for a further twenty-five percent to sign up by the end of the year.

The plan includes the entire soft drinks production process, from sourcing ingredients to recycling packaging.  It sets clear objectives for businesses to further improve their use of resources, but gives them the flexibility on how to meet them in the most cost effective way.

The initiative was developed in conjunction with the soft drinks industry, trade associations and WRAP.  It builds on Defra funded research.

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