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Plug in Study

Limited Fast Charging Units Hurt BEV Sales

Plug in StudyUntil the availability of public fast charging infrastructure is widespread, the appeal of mid-range battery electric vehicles like the Nissan Leaf will be limited, according to an inaugural report from plug-in vehicle research firm PlugInsights.

The 2013 US PEV Charging Study, which surveyed more than 2 percent of all American EV drivers this year, found the average longest trip mid-range BEV drivers have ever taken is 93 miles.

“They never stray too far from home because it’s just not practical to stop at a slow level 2 charging station and plug in for four-plus hours, mid journey,” PlugInsights managing director Norman Hajjar says.

Plug-in electric or gas hybrid drivers and BEV drivers are very different when it comes to how and how often they charge their vehicles. Unlike BEV drivers, PHEV drivers never worry about being stranded when their batteries run low, according to the study.

Electric vehicle software and information services company Recargo launched PlugInsights today. The new research firm used its proprietary PEV panel, which pools opinions of more than 3,700 plug-in drivers of 17 different vehicle makes and models, as the sample for the study.  The panel will grow over time and will provide data for a series of PEV studies in the months ahead and will be used for custom survey and focus group research, the firm says.

A separate study released in October forecast worldwide sales of of EV charging equipment — buoyed by strong growth in the plug-in electric vehicle market — will grow from around 442,000 units in 2013 to 4.3 million in 2022. The sales growth represents a compound annual growth rate of 28.8 percent, the Navigant Research study says.

Revenue from the sales of car charging equipment is expected to grow from $567 million in 2013 to $5.8 billion in 2022 at a CAGR of 29.4 percent, according to the report, Electric Vehicle Charging Equipment.


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One thought on “Limited Fast Charging Units Hurt BEV Sales

  1. A panel of business owners may make a relevant contribution in this process. Do they know it is a symbiotic relationship to gain a customer who saves A LOT on gas, by giving them a few watts. It’s enough to bring me in..

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